Brief: Conceptualise and develop a Nike kids gifting experience for both online and in-store during lead up to Christmas 2018.
Role: Concept, Illustration, Packaging, Graphic Design and Print Production.
In collaboration with and photos from the lovely Rumour Has It.
Delving into the minds of 8 to 14 year olds, we created a box of goodies for kids who ordered the new Air Force sneakers or bought them in store. The proud new owners could then customise the shoes with bespoke illustrated patches or even their initials. Creating a tangible experience for kids was the focus of the project; encouraging them to play with different patches and lace styles, following illustrated instructions both in store and at home. The result? Home delivered gift boxes and craft stations across stores worldwide that inspired kids to drop the screens and get hands on with styling their presents while their parents could get on with planning Christmas!
© Jo Hawkes 2020