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ABOUT & CONTACT

 

Core services: 

  • Brand positioning and Consultancy

  • Strategic concept development

  • Visual Identities & Brand guidelines

  • Art & Creative Direction

  • Copywriting (Native English)

  • Animation direction & creation

  • Print & Packaging design

  • Website Design

  • UX / UI Design

  • Spacial & Experience Design

  • Presentations in Keynote - design, copywriting, flow and animation.

 

Ahoi there.

I’m Jo, a freelance Brand Consultant and Creative Director. Specialising in brand identity positioning & design, I love to help meaningful businesses tell their story.


I’ll help you to position your brand in the market and create an engaging visual identity system; either from scratch or a re-fresh. This starts with an initial chat where we’ll discuss who you are as a company and what your business goals are. I then dig a little deeper - researching your market, competitors and defining a strategy for your brand communication and identity.

Next we develop the overarching concept, brand values and essence, which is followed by the visual identity including logo, colour palette, typography and icons; all with guidance on how to keep the brand coherent. We can then work out together which touch points you want to create, from printed packaging to your website, we develop a tailored brand roll out.

For the last 13+ years I have worked with some of the world's most celebrated design studios and brands in London and Amsterdam. From concept to copywriting, brand identity to art direction, I am comfortable leading teams as well as independently tackling creative challenges. With a focus on branding, I am passionate about developing not just a logo, but a voice and entire system for your brand. 

I adapt to any brief, with a keen eye for detail and a passion for all things sustainable or food related. With no set style, I uncover the core of what your brand stands for and visualise it in a consistent, own able and expressive way.

Together with my partner Joep, we are able to bring design work to life through animation and film. So if you’re looking to tell your brand story through animation we are your team for the challenge.

 
 
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Exhibitions & Achievements:

  • Dutch Design Week (DDW) 2017, Eindhoven - Pace

  • D&AD New Blood, July 2012 Spitalfields, London

  • Take Shape June 2012 - Dray Walk, London

  • 9 till 12 - April 2012, East gallery, Brick lane, London

  • The Edge - March 2012, Stour Space, London

  • Exhibitionists - June 2011, Victorian Vaults, London

  • (Mis)Fortune - June 2010, Vibe Bar, London

Published personal work:

  • Collaboration with WeTransfer - Pace

  • Page 1 - Great Expectations - GD& London

  • Selected as a Highlight on World Brand Design Society

  • Articles on - Amsterdam Adblog

  • Olympics poster - Creative Review

  • Pace x Hutspot - Dutch Design Week 2017

 
 

Say hello

Let’s grab a coffee or jump on a call and you can tell me all about your brand, product or ideas. I’m always up for a challenge so let’s see how we can collaborate!
hello@johawkes.com | Connect on Linkedin | Tel. +31 (0) 61737 1689

 

© Jo Hawkes Design 2023

Registered KvK No. 68589077