Brief: Inject a modern touch into a dated brand whilst maintaining it's heritage and brand values.
Role: Brand Identity Design, Copywriting, Print & Packaging Design.
A trusted family business with over 40 years of experience, Siem Van Der Gragt is a Butcher moving with the times. They maintain their heritage and close relationships with farmers whilst thinking progressively about environmental impacts and animal welfare. In this increasingly congested world, this openess and reliability is a breath of fresh air.
Despite a forward thinking approach to the industry, their identity lacked their genuine story. I delivered a complete re-brand to embrace and convey their unique offering.
© Jo Hawkes 2020